Target audience

We have decided on various aspects regarding the target audience for our film opening, taking into account demographics of recently-distributed existing films. Details of our film opening's target audience:

• We have decided that the age certificate and minimum viewing age of our film opening is 15. This is because we feel that some of the possessed parts of the sequence are inappropriate for anyone under this age. We also decided on this age certificate because many similar, recently-distributed existing films of the horror genre hold a 15 certificate. These films include 'The Conjuring', 'The Possessed' and 'The Cabin in the Woods'.

• The age demographic of our target audience is 15-30. The maximum age of 30 is because we feel that the film opening is likely to mainly attract a younger demographic due to the 'jumpy' content designed to scare the audience. 

• Individuals who are enthusiastic and have interest in the supernatural horror genre. This means our film opening is primarily aimed at people who enjoy supernatural horror films and have experience in viewing this type of film. 

• Although both genders are included in the target audience of our film opening, male individuals are more narrowly targeted than females of the demographic age of 15-30. This is due to the results of a survey we carried out which showed that males are more likely to choose to watch a film of the horror genre than females are. Despite this, we ultimately felt that our film opening should be aimed at both genders in order to attract the largest audience.