Deconstruction of Existing Amateur Production Logos

In order to acquire ideas and techniques for our own production company logo, I researched existing production company logos created by students whose work is available on YouTube under the username 'lpgsmedia'. The production company logos that I researched were made by sixth form students which I thought was appropriate as the work was created on the same level as we are on now. This means that the logos are made under the same circumstances that we are making our logo under. A screen shot of the 'lpgsmedia' YouTube channel can be viewed below.

The first production company logo I came across on the school's YouTube channel was from an opening sequence called 'The Hanging'. The production company logo from the beginning of the sequence can be viewed below.

• Like our group's opening sequence, this piece is of the horror genre which is made obvious, and is anchored by, the slasher-type imagery and the connotations of the name of the production company. This logo looks as though the main image of the blood smear is a photograph with the name of the production company super-imposed onto the image. 
• The red of the blood (or paint) contrasts well with the white background to draw the attention and focus of the audience to the blood smear. 
• However, if I were creating this production company logo, I would have made the white background black instead as I think it conforms more to the horror genre as it holds more bleak connotations linked with death.
• Similarly, I also believe that the white background holds largely positive connotations of purity, for example, which does not conform to the horror genre.

The second production company logo I came across on the school's YouTube channel was from an opening sequence called 'Kat Whiskers'. The production company logo from the beginning of the sequence can be viewed below.

• This production company logo features, I assume, a secondary piece of black and white footage of a leopard opening its eyes. The footage is in black and white which adds a certain element of mystery to the footage of the leopard.
• The fact that the production company is called 'Evolution Productions' ties in well with the footage of the leopard as they both hold connotations of nature.
• The fact that there is no sound in the clip creates the stealth-like manner of a leopard in its movements. This again adds to the mystery of the footage and clip in general.